tell Me About Yourself

about me

My name is Wadnes J. Castelly. I'm a first-generation Haitian-American from New Jersey. I earned my B.S. in Marketing with a concentration in Entrepreneurship & minor in Video Production from Rutgers University.

My professional background is in marketing where I have 5+ years of experience within the digital media, entertainment, and consumer technology industry. I help B2C companies develop concise, value-centric messaging that drive revenue growth and adoption of products that impact the lives of people.

I've helped companies like HYPEBEAST and Spotify scale to 7-figure annual growth through building impactful brand partnerships, by developing and delivering integrated marketing programs and advertising campaigns for Fortune 500 brands.

I'm a strong advocate of DEI practices through my involvement with social impact organizations that support the advancement of underrepresented communities. In 2020, I was elected the youngest board member to serve on the All Stars Project Board of Directors. My personal mission is to use my platform to open doors that provide career exposure and economic pathways for underserved youths and marginalized communities.

Favorite Marketing Campaigns:
- Microsoft "Xbox Adaptive Controller"
- Beats By Dre "Straight Outta"
- Apple “Think Different”

Favorite Quote:
"Without struggle, there is no progress." - Frederick Douglass

My Muses

Music

  • Usher - Confessions
  • Kanye West - 808s & Heartbreak
  • Nao - Saturn
  • Stevie Wonder - Songs in the Key of Life

Film & TV

  • Ali  
  • The Last Dragon
  • Coming to America

Sports

  • Basketball
  • Football

Anime

  • Naruto
  • My Hero Academia
  • Attack on Titan
  • Dragon Ball Z
Connect With Me

Professional Experience

Spotify

Client Solutions Partner
October 2019 - May 2021

Delivered best-in-class customer success to Fortune 500 advertisers and agency partners driving revenue & adoption through market and user research, product positioning, and sales enablement to provide the value of Spotify's advertising portfolio.

  • Led RFP response using data-driven insights while partnering with cross-functional teams to deliver over $2MM multi-format and podcast advertising campaigns to Fortune 500 advertisers exceeding sales goal (Q3 2020)
  • Developed innovative targeting strategy using audio consumption growth trends and competitive intelligence to address advertisers concern in decline of digital media spend following COVID-19 to win $560K RFP business
  • Designed sales collateral & case studies to distill value of Spotify product portfolio to educate advertisers perception of digital audio in the marketplace resulting in $20MM investment by global media firm Omnicon Group
  • Influenced product roadmap through collaboration with product & engineering team to improve order management system based on user feedback resulting in customer centric features mitigating human error 70+% across internal user base

HYPEBEAST

Account Management - Brand Partnerships
October 2016 - July 2018

Managed key stakeholders to deliver, optimize, and fulfill digital advertising campaigns for top-tier brands. Focused on delivering product expertise, data, and insights to brands, agencies, and digital creators driving client objectives.

  • Developed competitive intelligence including macro trends within digital media industry for Head of Brand Partnerships resulting in new product offerings focusing on branded content, high-impact sponsorships, & interstitial ads
  • Collaborated with social, editorial, and creative teams to execute influencer campaign resulting in 40% over-delivery against contracted impressions
  • Launched and exceed campaign KPIs by 30% QoQ through contextual targeting strategy for G-Shock resulting in full-year mobile app sponsorship

Showtime Networks

Digital Marketing Specialist
June 2015 - May 2016

Partnered with senior digital marketing management team to develop and oversee the development, implementation and optimization of digital & social marketing strategies for the Showtime Brand, Series and Talent to deliver against pre-determined KPIs.

  • Pitched brand partnership opportunity to SVP of Digital Media & Marketing for original series “Billions” resulting in experiential career fair; Hustle Summit promoting and driving 1.5K+ downloads of new streaming subscription service to millennial college audience
  • Generated awareness to millennial and multicultural audience by spearheading  partnership between digital media lifestyle outlet Blavity and original series “House of Lies” resulting in editorial and social promotion episode recap of the final season

Brooklyn Nets & Barclay Center

Partnership Marketing & Sales
January 2015 - May 2015

Research partner category information including trends and other sports league activity; planning and onsite support of sponsor promotions; support account management and biz dev presentations.

  • Conducted research on prospective companies for corporate partnership executives by analyzing and tracking promotions, sponsorships, and sales trends across various professional sports platforms resulting in partnership with the Brooklyn Nets, Barclays Center and New York Islanders properties
  • Assisted account management team with activating various sponsorship accounts including PapaJohn’s, Amtrak, and Modell’s along with the launching of new properties (NewYork Islanders) increasing total sponsorship sales by 30%