Brand Partnerships

I managed and collaborated with key stakeholders (editorial, creative production, & product teams) to deliver, optimize, and fulfill digital advertising campaigns for top-tier luxury brands. Focused on delivering product expertise, data, and insights to brands, agencies, and digital creators to further drive client objectives while driving brand affinity.

Gucci  Cruise 2018 Collection

Campaign Details:

HYPEBEAST partnered with Gucci for their Cruise 2018 campaign to produce a custom editorial where we took a unique and different approach by mixing photography and mini videos into a first-to-market, shoppable parallax lookbook. The content was promoted across our website, social handles, and newsletter. Additionally, we had impactful display running across the Homepage and throughout different sections of the site for an always on presence during the flight.

Campaign Highlights
  • Total Impressions Delivered: 3.9MM
    Editorial & Social Impressions: 2.8MM
    Display Impressions: 1.1MM
  • Total Clicks Delivered to Gucci.com
    Editorial: 5.3K
    Display: 4.6K
    Total Article Impressions: 28K
    Total Clicks Driving to Editorial: 17K
    Total Social Engagements: 58,339

TUMI: Merge 2018

Campaign Details:

HYPEBEAST partnered with Tumi to highlight four influencers from various creative fields to develop a photography content series showcasing the newMerge collection alongside their most essential travel items. The “Essentials” content series consisted of editorial and social coverage showcasing each influencer to the HB community.

Campaign Highlights
  • The campaign delivered 4.6MM impressions across digital and social, with nearly 100K total social engagements
  • Top Performing Custom Content:
    Editorial Story #3 (Levi Bent-Lee) was the top performer on-site with 11K page views and  time spent of 2:43

VALENTINO MEN’S Soho Pop Up 2018

Campaign Details:

HYPEBEAST partnered with Valentino to drive awarenessof, and visitation to, the opening of the VLTN Men’s Pop-Upin SoHo, NYC. The activation included in-store placementand distribution of 200 copies of the latest HYPEBEASTMagazine: The X Issue (Issue 20).Overall, HYPEBEAST provided editorial recap coverage,high-impact targeted media across HYPEBEAST.comproviding maximum visibility for the brand, in addition tosocial support in efforts to drive traffic and sales of theVLTN Men’s Collection.

Campaign Highlights
  • HYPEBEAST over-delivered on ROS media placements generating roughly $3,000+ in added value
  • The campaign delivered a total of 2.3MM impressions and 1K clicks across digital and social, resulting and overall CTR of 0.06% with 26.6K social engagements
  • The editorial recap garnered 12.7K total page views and an average time spent of 02:26 – significantly higher than benchmarks of 1:43