I managed and collaborated with key stakeholders (editorial, creative production, & product teams) to deliver, optimize, and fulfill digital advertising campaigns for top-tier luxury brands. Focused on delivering product expertise, data, and insights to brands, agencies, and digital creators to further drive client objectives while driving brand affinity.
HYPEBEAST partnered with Gucci for their Cruise 2018 campaign to produce a custom editorial where we took a unique and different approach by mixing photography and mini videos into a first-to-market, shoppable parallax lookbook. The content was promoted across our website, social handles, and newsletter. Additionally, we had impactful display running across the Homepage and throughout different sections of the site for an always on presence during the flight.
HYPEBEAST partnered with Tumi to highlight four influencers from various creative fields to develop a photography content series showcasing the newMerge collection alongside their most essential travel items. The “Essentials” content series consisted of editorial and social coverage showcasing each influencer to the HB community.
HYPEBEAST partnered with Valentino to drive awarenessof, and visitation to, the opening of the VLTN Men’s Pop-Upin SoHo, NYC. The activation included in-store placementand distribution of 200 copies of the latest HYPEBEASTMagazine: The X Issue (Issue 20).Overall, HYPEBEAST provided editorial recap coverage,high-impact targeted media across HYPEBEAST.comproviding maximum visibility for the brand, in addition tosocial support in efforts to drive traffic and sales of theVLTN Men’s Collection.