DO YOUR BEST

Pre-Start Up

Perfection: Market Research & User Interviews

Market research & user interview project focused on market opportunities to influence product features and go-to-market strategy.

Date:

March 2021 - Present

My Role:

Product Marketing Consultant

Company Stage:

Pre-Start Up

Type of Work:

Market Research, User Interviews, Persona Development

Project Background:

Perfection is a platform designed to close the career progression gap by providing more accessible, affordable, and culturally relevant career coaching to underrepresented communities. Perfection serves to provide digital-first career coaching using SMS and online lessons. I learned about Perfection via LinkedIn and fell in love with the mission and reached out to the founder to volunteer my services to grow the platform

I was tasked to:

Result:

Result:

Project is on-going as information from user interviews has been leveraged to influence re-launch of coaching program

Home Page

Market Research

Persona Development

Inbound Methodology:

Outbound Methodology:

Positioning:

Product:

Price:

Promotion:

View Next Case Study

SEE MORE